One of Germany’s most established motorsport companies, Project 1, opted to implement our content pool solution for its press database. The team, based in Lohne in Lower Saxony, has been fighting for victories and championship titles with Porsche racing cars for decades. The team has enjoyed great success in the Porsche Supercup, which is part of the Formula 1 calendar.
In 2018, Project 1 joined the FIA World Endurance Championship. It was a big step for the team, and also necessitated some changes in its PR concept. Due to the global presence of the series, the number of press enquiries rose significantly – and the Project 1 PR team wanted a way of working through them as quickly as possible.
So, they came to us. We developed a bespoke content pool for Project 1 for use as a press database. The database provides journalists with a wide range of media content, including the latest press releases and photos from races.
All of the content is structured and categorised, allowing, for example, users to select and download photos from the last podium ceremony or the driver announcement for the coming season in just a couple of clicks.
We are always on hand to assist the Lohne-based team as a contact partner. Through our media training, we can ensure that the Project 1 team always maintains the content properly and in good time. This makes sure that the system is easy and convenient to use for journalists. It is already popular among members of the specialist press and local journalists alike.
Jan Bodenbach, Head of Communication at Project 1: “The database is a fantastic addition to our already very extensive communication measures. Not only did it help us gain a foothold in the FIA WEC media landscape, it also allowed us to match the level of PR normally only offered by the larger teams.”