Content pools: useful tools in sales

Content pools are incredibly versatile, but one area in which they really come into their own is sales. Or, to be more precise: structured sales. Read on to find out more.

Let’s take an international manufacturer of small parts, for instance, such as screws. The company does not sell its screws directly, and instead works with importers and dealers all over the world. It has a global network of partners who are responsible for selling the company’s products.

But a large network of dealers can be a blessing and a curse. Each of the partners needs to have up-to-date information on the latest products, current price lists, new datasheets for products and product imagery – to keep their own online shop up to date for example.

Responding to requests for information and content is time-consuming and costs money, too. Day in, day out, employees will have to answer emails and telephone calls and send off the information the dealers need. High-resolution product imagery also requires not inconsiderable storage space, and so emails ending up in spam folders or not arriving at all is a frequent occurrence. Infinitely long email chains don’t exactly contribute to simplicity, either.

This is where content pools come into play. Content pools are a one-stop shop for dealing with all of these tasks. You can store all of your price lists, product imagery, etc. in your very own content pool and grant access to whomever you want. All of your files are stored centrally and can be made available to partners worldwide with password protection. Thanks to the extensive filter features, content is easy to locate, while the central storage location means that nothing will be lost in the ether either. Everyone knows where to find the media they need, and every dealer or partner receives information at the same time.

This all translates to significant savings in both time and money when it comes to providing dealers with the information and materials they need. Now, you can focus on what’s important to your company – fostering and strengthening those vital personal relationships. It’s a win-win for dealers too, as they have all the information they need at their fingertips at any time instead of waiting for an email response.

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