René Rast is a true fan favourite among the DTM community. Not only is the Audi works driver one of the nicest guys on the grid, he’s also one of the quickest and most successful too. In 2020, the 34-year-old wrapped up his third drivers’ title in the DTM.
Coverage of and interest in the DTM champion is high, as is demand for high-quality images. It doesn’t matter if it’s in print or online, even the best text content only comes to life with the right photos. This is where the new René Rast content pool comes in.
Many reports on Rast focus on other aspects of his career, and not just his title wins. With such a wealth of experience in motorsport, there is no shortage of subjects to write about either. Rarely do drivers have such a lasting impact on the series in which they compete, but that’s certainly the case with this future Formula E driver. The real challenge is picking out the right imagery to accompany all of the key milestones in Rast’s long career.
The content pool turns this challenge into a quick and simple process. It provides media from all of the years and series in which Rast has raced and competed, all sorted according to image type. Thanks to the sophisticated filter function, finding what you need is just a couple of clicks away. Whether you’re looking for specific material or simply want to browse – the content pool is the perfect solution.
The content pools offer a wide range of other advantages besides the filters. They are simple to use, with no prior knowledge required, and can be set up in no time at all. Adding content is also a straightforward process that doesn’t require any special training.
The content pools are the brainchild of just authentic GmbH. The motorsport communications agency based in Dresden has years of experience developing databases, and is now deploying this expertise in the area of content pools. Whether you need one of the standard packages or would prefer a custom solution, just authentic has the right database solution for your company.